As Head of Brand & Sustainability at HM3 Legal, Kathy helps shape how the firm looks, sounds and connects with the people it works and partners with. Combining strategic thinking with creative delivery, Kathy leads the firm’s brand and sustainability activity, ensuring touchpoints reflect HM3 Legal’s progressive, bold, human and refreshingly different approach to delivering legal services.
Strategic and creative support
At HM3 Legal, Kathy turns ambitious ideas into communications that are relevant, accessible and memorable. She works closely with colleagues across the business to bring expertise to life, champions client-focused storytelling by applying practical plain English training to make complex subjects easier to understand. Her approach is insight-led and collaborative: listening first, asking the right questions and then creating work that is both distinctive and useful. Whether developing a campaign, guiding tone of voice or supporting business change, she keeps the audience and the wider purpose firmly in view.
Steering HM3 Legal through the ‘Bl**dy Brilliant Lawyers’ brand refresh brought a fresh visual and written energy to how the business is presented. This new brand position translates into an industry-leading look and feel across events, collateral, displays and online.
Communications for progressive business
Kathy Project Managed HM3 Legal’s B Corp certification in 2024, and has since continued learning more about this complex topic to assist others (including in her role a B Local Cheshire Co-chair connecting B Corps across Chester, Liverpool and Manchester with wannabe B Corps or companies seeking to measure their impact). The certification reflects the firm’s commitment to high standards of social and environmental performance, transparency and accountability. For Kathy, responsible business is not a separate initiative: it is part of building a resilient brand, a vibrant culture and a positive legacy. She continues to promote ongoing improvement and encourages other organisations across the North West to explore how business can operate more responsibly while maintaining a profit.
Building a brand fit for the future
Her professional development reflects that blend of commercial, strategic and sustainability expertise. As a continual learner, Kathy has completed Business Sustainability Management with the University of Cambridge Institute for Sustainability Leadership, become a Circular Economist, alongside marketing training, editorships and graphic design. This combination helps her connect long-term purpose with practical action and strategic outcomes.
Colleagues value Kathy’s energy, curiosity and ability to bring people together around a shared goal. She is especially passionate about creating brands from the inside out, so that culture, behaviours and customer experience reinforce the promises made in external communications. That means celebrating colleague stories, supporting engagement and ensuring HM3 Legal’s RISE values (Respect, Innovate, Shine and Engage) are visible in action, not simply written on a page.
Approachable, purposeful and always ready to challenge convention, Kathy believes the strongest brands earn attention through clarity, consistency and genuine substance. Her focus is simple: help HM3 Legal communicate with personality, demonstrate its positive impact and build meaningful relationships with the people and communities around it. She welcomes conversations about brand, communications, sustainability and finding better ways to make a difference. Contact Kathy to have an informal conversation about how HM3 Legal can help you.
